title rights
IDFC FIRST Bank Secures Title Rights for BCCI’s Home International Cricket Series
IDFC FIRST Bank wins BCCI title rights for home cricket series with a bid of INR 4.2 crore per game, surpassing Sony Sports. Three-year contract covers 56 matches, signaling a significant deal shift. IDFC FIRST Bank, a private sector bank in India, has won the rights to be the title sponsor for the Board of […]