Indian Cricket
BCCI Opens Doors to Consortiums for Media Rights Auction, Sony-Zee Merger Gains Strategic Edge
The BCCI’s new policy permits groups to bid for cricket media rights, possibly benefiting the Sony-Zee merger. This change could reshape media partnerships in Indian cricket, impacting the upcoming auction. In a game-changing move, the Board of Control for Cricket in India (BCCI) has revised its policy, permitting consortiums to participate in bilateral media rights […]