13 Apr, 2024
3 mins read

Viacom 18 Secures Media Rights for BCCI’s Home International Games

Viacom 18 secures BCCI’s media rights for home international games, digital & TV, at INR 67.8 crore per game, a 12% premium. Total Rs 5963 crore over 5 years, commencing with Australia ODI series. In a major development that has set the cricketing and broadcasting worlds abuzz, Viacom 18 has successfully clinched the media rights […]

2 mins read

BCCI Opens Doors to Consortiums for Media Rights Auction, Sony-Zee Merger Gains Strategic Edge

The BCCI’s new policy permits groups to bid for cricket media rights, possibly benefiting the Sony-Zee merger. This change could reshape media partnerships in Indian cricket, impacting the upcoming auction. In a game-changing move, the Board of Control for Cricket in India (BCCI) has revised its policy, permitting consortiums to participate in bilateral media rights […]