09 Jun, 2024
3 mins read

Viacom 18 Secures Media Rights for BCCI’s Home International Games

Viacom 18 secures BCCI’s media rights for home international games, digital & TV, at INR 67.8 crore per game, a 12% premium. Total Rs 5963 crore over 5 years, commencing with Australia ODI series. In a major development that has set the cricketing and broadcasting worlds abuzz, Viacom 18 has successfully clinched the media rights […]